Signal Digests When Wholesale Noise Surges

Wholesale noise spikes during promo overlaps—teams drown in chatter while floors shift quietly. Morning digests should foreground shelf-verified deltas before distributor commentary.

Use severity tagging to separate narrative drift from operational drift. Drift in POS tone warrants different escalation paths than replenishment drag. Cross-link digest entries to Launch Pack annexes so owners jump straight to accountable sections.

Close digests with explicit decision asks—options stall fewer launches than passive summaries. Even a simple “choose lane A versus lane B” sentence accelerates afternoon standups.