SKU launch support
Assortment Fit Review Circuit
Teams rotate through facilitator-led critiques emulating distinct retailer lenses. Each rotation produces actionable deltas before committing assortment breadth.
Indicative allocation
4,110,000 KRW
Duration · Five critique rotations
Format · Desk circuit
Filters · Cross-channel lineup · Assortment modeling · Drug channel · Desk circuit
Request informationInclusions
- Lens scripts referencing banner-specific triggers
- Anonymous scoring sheets to reduce politics
- Comparative heatmaps for overlap versus whitespace
- Breakout memos auto-tagged for owners
- Optional distributor observer seats
- Wrap synthesis tying deltas to launch pack modules
Expected outputs
- Balanced assortment calls accounting for channel bias
- Prioritized fix list before schematic submission
- Shared empathy across commercial disciplines
Responsible steward
Daehyun Lee
Category coordinator turned facilitator with drug-channel expertise.
Field notes
Assortment Fit Review Circuit exposed how drug-channel scoring skewed our hypermarket deck.
Imogen · Retail planner · BlueAtlas Retail · survey
Anonymous scoring muted egos—surprisingly productive tension.
Sergei
Conversation starters
Participants sign lightweight NDAs; distributors may require additional paperwork.