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KR · Trade marketing

Retailer briefings

POS Storyboard Intensive

Intensive pairs designers with trade leads to sequence POS beats—education, promotion, loyalty—without overwhelming shoppers.

Lead visual for POS Storyboard Intensive

Indicative allocation

2,810,000 KRW

Duration · Seven working sessions

Format · Creative-intensive hybrid

Filters · Seasonal promo SKU · Creative lock · Hypermarket · Creative-intensive hybrid

Request information

Inclusions

  • Beat sheets referencing dwell-time assumptions
  • Color discipline tuned to banner palette constraints
  • Motion notation for digital endcaps where applicable
  • Printer-ready bleed specs
  • Localization checklist for bilingual bursts
  • Archive binders for seasonal refreshes

Expected outputs

  • Harmonized POS cadence across pilot stores
  • Reduced rework between creative and operations pods
  • Print-ready artifacts with retailer QA margins

Responsible steward

Portrait avatar for Yohan Seo

Yohan Seo

Comms manager with experiential aisle storytelling background.

Field notes

POS Storyboard Intensive reconciled promo bursts with replenishment cues—fewer midnight print fixes.

Ren · CopperLine Retail Co.

Beat sheets referenced dwell assumptions our creative brief never spelled out.

Amelia · Launch specialist · Harbor Ridge Supplies · Google

Conversation starters

Bring brand guidelines—production stays in your studio unless scoped.